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"My father, an immigrant from the Dominican Republic, found an abandoned toolbox in a construction site in NYC. The box contained pliers and beads which sparked an idea in my father's head. He would create jewelry!
His bold designs with chandelier drops and large geometric clip-on earrings, soon became all the rage in my mother's beauty salon. The ladies who got their hair done with my mother would swoon over the jewels and exclaimed triumphantly how sophisticated they felt wearing them.
These moments stayed with me and, years later, inspired me to create my own line of jewelry."
Loella Medina strives to create jewelry that makes you feel like you are adorning yourself with something special and carefully crafted just for you! She takes pride in designing all components, using hand-picked semi-precious stones and metals, to create high-quality, timeless jewelry that's artisanally made, not mass-produced.